Bluegrass Harley Davidson

The Project

Insulated panels helped create a stand-out look for a classic motorcycle brand on the move in Louisville. The brand-new Bluegrass Harley Davidson opened in January 2022 with a bigger and better location, along with a bold new look that draws inspiration from the iconic Harley Davidson colors.

  • The new dealership features two floors of showrooms, service, administrative offices and a riding academy.
  • From groundbreaking to grand opening, the massive dealership was constructed in less than a year.
  • The use of Optimo® and KS Mini-Wave insulated metal panels helped create the custom Harley Davidson look, while improving speed-of-build.

Completion Date:
Winter 2021
Louisville, KY
Studio Kremer Architects
General Contractor:
Litchfield Inc., Louisville, KY
Bluescope Buildings North America
Insulated Metal Panels:
Optimo®, KS Mini-Wave
Sq. Ft.:
43,000 sq. ft.
Gray Stone & Onyx Black


Bluegrass Harley Davidson revved up its business over the years and was ready for a new home. The dealership needed more space in a prime location to sell and service bikes, along with host its riding academy. With supply chain challenges continuing through the COVID-19 pandemic, the new dealership, announced in 2020, faced delays.


The need for speed required a building envelope that came together quickly. Optimo® panels are an all-in-one solution that provide strong thermal efficiency. With only an installer necessary to erect the panels, further scheduling delays can be avoided on the construction site, allowing for faster dry-in. The panels have an R-value of up to 8 per inch when equipped with QuadCore® insulation core, providing a strong air, water and vapor barrier. Optimo® panels incorporate seamlessly with the KS Mini-Wave panels used on the dealership, using the same patented double seal integrated joint. KS Mini-Wave panels continue the superior thermal performance of the building envelope, while adding a striking look to contrast with the flat Optimo® profile.
“We are in the top 10% of motorcycle sales in the United States. That’s what results in this building being so big.”

- Evan Schipper, Bluegrass Harley Davidson owner


Harley Davidson’s orange and black colors are iconic and instantly recognizable. The dealership’s relocation puts it in a more visible location, so it was important to stand out from the road. BlueScope provided specialty colors to match the Harley logo. Optimo® panels were embossed with a Cool Gray Stone color, while the KS Mini-Wave panels were selected in Onyx Black. Kingspan panels are available in custom colors, allowing architects and designers more freedom and creativity for all projects.

Products used on this project

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