This joint mission forms an integral part of our ambitious 10-year sustainability strategy, Planet Passionate, which aims to reduce carbon emissions, accelerate a circular economy and protect the natural world. Similarly, Born Free’s Compassionate Conservation approach seeks to address environmental challenges impacting wildlife populations, while inspiring behaviour change for the future. Enhancing knowledge and awareness amongst the public is critical in conservation, and there is much both companies can do to raise light on the future of the lion as we work together.
*Born Free Conservation Report 2018-2019