Daytona International Speedway: Reimagining an Icon

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Daytona Rising, the Daytona Beach headquarters of NASCAR and home to the Daytona 500, is a $400 million reimagining of an American icon – the Daytona International Speedway. The project officially broke ground in early July 2013 and was completed in time for the 2016 Rolex 24 at Daytona and DAYTONA 500, culminating in one of the world’s most impressive sporting grounds.

The project was a complete upgrade to the 50-year-old Daytona International Speedway which had become completely open and vulnerable to the elements. At the conclusion of the redevelopment, Daytona Rising now has approximately 101,500 permanent seats and features 11 social areas throughout the front stretch dubbed “Neighbourhoods”, each the size of a football field.

Given the scale of the project redevelopment, 525,000 square feet of Kingspan Insulated Panels were used for visually striking exterior design. An additional 125,000 square feet of Insulated Panels were used to optimise temperate and air-conditioned spaces in the interior sections of the sports ground.

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