Jones Bay Wharf is classified by Seabin™ as a ‘High Volume Marine Litter Accumulation Point’. Our partnership will result in almost 1300kg of marine debris – the equivalent of 31,000 plastic straws – being collected from the water each year.
Seabin™ is now replicating this model around the world, with the goal of reaching 100 cities by 2050. Commercial partnerships, such as ours announced today, will help Seabin™ achieve its aims by providing some of the much-needed funding for environmental technicians to service and maintain the units, collect data, engage with local communities and facilitate educational events. We plan to support a second Seabin unit in Los Angeles in 2022.
Seabin’s 100 Smarter Cities Program – Sydney is the second ocean clean-up project to receive support as part our Planet Passionate commitments. In 2019, we began a three-year partnership with the ECOALF Foundation to remove up to 150 tonnes of waste from the Mediterranean each year through the foundation’s network of fishermen. We are using as much of the ocean plastic recovered as we can in production.