These brands are chosen by the Business Superbrands Council, a volunteer organisation of marketing and business experts. Their choices are also based on the feedback from a widely circulated survey of 2,500 professional business experts from all over the UK. This survey is managed by The Centre for Brand Analysis (TCBA).
Over 1,500 brands were surveyed and judged across 62 categories as part of the selection process.
Each brand is examined and tested for three distinct traits that a Superbrand must have embedded in their brand values. These include the quality of the brand’s products, their reliability as a brand, and their ability to stand out from the crowd and from their competitors.
Kingspan offers a comprehensive portfolio of reliable products across its five operational divisions: Insulated Panels, Insulation, Access Floors, Environmental and Light & Air, each delivering innovative building products which separates it from similar businesses. This includes the Kooltherm series which delivers lower U-values with minimal construction thickness, and the recent development of Kingspan’s BENCHMARK, a rainscreen system which combines pleasing aesthetics with a fully functional and fire tested industrial product.
Commenting on this year’s appointed Superbrands, Stephen Cheliotis, CEO of The Centre for Brand Analysis and Chairman of Superbrands said: