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Market Penetration

Penetration growth and conversion from traditional insulation and building methods has been a core driver of our success to date. As energy consumption, conservation, and its sources become increasingly centre-stage, so do the ‘enablers’. Buildings consume approximately 40% of energy globally, and building design is therefore undergoing a comparable evolution to that already underway in the automotive world. As this pattern and trend deepens, so will the penetration of materials that facilitate this evolution. Kingspan’s solutions are ideally positioned to play a key role in this dynamic.

Gene M. Murtagh, Chief Executive Officer, Kingspan Group PLC

2016 Market Penetration Highlights

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Regulatory changes and environmental awareness underpinning increasing penetration of the Kingspan product suite: 

  • Continued progress on penetration gains in all major markets. 
  • 12% market penetration threshold achieved in 2016 for insulated panels in the Americas, up from 5% market penetration on Kingspan first entering the market in 2006.

Driving Penetration Growth: Insulated Panels

58%
68%
80%
25%
43%
48%
5%
13%
18%

Driving Penetration Growth: Insulation

30%
43%
48%
5%
9%
12%
2%
8%
12%

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