Kingspan Group has been awarded Business Superbrand status for 2017 – the fifth time the building products pioneer has earned the title. Based on the survey results from 2,500 individual business professionals from across the UK, as well as the independent and voluntary Business Superbrands Council, the challenging process has been identifying the UK’s leading business-to-business brands since 2001. Managed by The Centre for Brand Analysis (TCBA), nearly 1,500 brands were assessed for the three key attributes of quality, reliability and distinction.
Stephen Cheliotis, Chief Executive of TCBA and Chairman of the Business Superbrands Council described how the accolade is directly linked to how brands are perceived, and is an important signifier of the high regard each Superbrand is held in the UK. He added “A strong reputation is undoubtedly one of the key drivers of business success and growth, so those brands achieving Superbrands status can rightly feel pleased about their achievements and upbeat about their futures”.
Kingspan Group is a leading, global manufacturer of advanced building envelope systems and solutions for the creation of high performing, energy efficient buildings. As well as helping to reduce CO2 emissions through its products, the business works hard to minimise the environmental impact of its manufacturing processes and is on track to achieve a Net Zero Energy target across all of its facilities by 2020. It engages closely with all stakeholders, from customers and employees to local communities and shareholders, and exemplifies the business case for practising the principles of sustainability.
Group Chief Executive, Gene Murtagh commented: